August 14, 2018

BMW M6 GTLM Art Car

Art cars are always fun, especially when an automaker makes it annual habit to introduce one. Over the past few years, has done just that, releasing some colorful pieces like from 2013 and Jeff Koons’ from 2010. The latter even participated in that year’s staging of the adding another layer of lore to the German automaker’s yearly tradition. 2016 now sees the continuation of that tradition with the introduction of the GTLM Art Car, designed by no less than John Baldessari, the world renowned, 85-year old American conceptual artist, who is famous for his minimalistic approach toward art that combines colors, shapes, and texts.

It’s no surprise then that Baldessari’s interpretation of the M6 GTLM Art Car includes these elements. It is surprising though that for all of his years in the art game, Baldessari, by his own admission, had only done one project that involves a car, and that was just a two-dimensional image of car. Tasked with working on an actual car – and a big one at that with the M6 GTLM racer – Baldessari took on the challenge of creating a piece that showcased the car’s status as an “icon of contemporary life” while also infusing his own trademark ideas.

The final product is tamer in design compared to the works of Reiben and Koons, but fans of Baldessari should appreciate how the 85-year old artist was able to translate his ideas and create a piece that’s worthy of being included in BMW’s growing number of personality-driven art cars.

And just like Koons’ M3 GT2 Art Car, Baldessari’s M6 GTLM racer won’t just be a showpiece model; it’s actually headed to a race track where it’s scheduled to compete at the Rolex 24 Hours of Daytona on January 28 and 29, 2017. In the meantime, those interested in seeing the M6 GTLM Art Car in the flesh can do so at the Miami Beach Art Basel event, which is currently on-going.

Continue after the jump to read more about John Baldessari’s BMW M6 GTLM Art Car.


BMW M6 GTLM Art Car

Art cars are always fun, especially when an automaker makes it annual habit to introduce one. Over the past few years, has done just that, releasing some colorful pieces like from 2013 and Jeff Koons’ from 2010. The latter even participated in that year’s staging of the adding another layer of lore to the German automaker’s yearly tradition. 2016 now sees the continuation of that tradition with the introduction of the GTLM Art Car, designed by no less than John Baldessari, the world renowned, 85-year old American conceptual artist, who is famous for his minimalistic approach toward art that combines colors, shapes, and texts.

It’s no surprise then that Baldessari’s interpretation of the M6 GTLM Art Car includes these elements. It is surprising though that for all of his years in the art game, Baldessari, by his own admission, had only done one project that involves a car, and that was just a two-dimensional image of car. Tasked with working on an actual car – and a big one at that with the M6 GTLM racer – Baldessari took on the challenge of creating a piece that showcased the car’s status as an “icon of contemporary life” while also infusing his own trademark ideas.

The final product is tamer in design compared to the works of Reiben and Koons, but fans of Baldessari should appreciate how the 85-year old artist was able to translate his ideas and create a piece that’s worthy of being included in BMW’s growing number of personality-driven art cars.

And just like Koons’ M3 GT2 Art Car, Baldessari’s M6 GTLM racer won’t just be a showpiece model; it’s actually headed to a race track where it’s scheduled to compete at the Rolex 24 Hours of Daytona on January 28 and 29, 2017. In the meantime, those interested in seeing the M6 GTLM Art Car in the flesh can do so at the Miami Beach Art Basel event, which is currently on-going.

Continue after the jump to read more about John Baldessari’s BMW M6 GTLM Art Car.


(image)
BMW M6 GTLM Art Car

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