October 24, 2018

Lamborghini’s Ad Personam Program Is Getting Its Own Studio

s Ad Personam personalization program is getting its very own space inside the Italian automaker’s headquarters in Sant’Agata Bolognese. The new studio will be dedicated strictly to Lambo’s Ad Personam program and will exclusively cater to the company’s customer base. Prospective owners will be given the unique experience of getting a guided tour of the facility before they get to the business of calling the shots on how they want their Lamborghinis to be customized.

This isn’t something overly different from what Lamborghini has been doing since it kicked off the Ad Personam program back in 2006. It’s just now the program will have its own dedicated space where customers can choose from a wide range of personalized options available for both the and the The new studio features displays on all the options available, including the body color, the choice of leather, seat, and trim options – and of course Lamborghini’s very own forged composite carbon fiber material that the automaker is offering exclusive on the

Considering that more than half of cars it sold in 2016 passed through the Ad Personam customization program, the opening of this new studio will serve prospective Lamborghini owners well as they try to put personalized touches on their new

Continue after the jump to read the full story.


Lamborghini’s Ad Personam Program Is Getting Its Own Studio

s Ad Personam personalization program is getting its very own space inside the Italian automaker’s headquarters in Sant’Agata Bolognese. The new studio will be dedicated strictly to Lambo’s Ad Personam program and will exclusively cater to the company’s customer base. Prospective owners will be given the unique experience of getting a guided tour of the facility before they get to the business of calling the shots on how they want their Lamborghinis to be customized.

This isn’t something overly different from what Lamborghini has been doing since it kicked off the Ad Personam program back in 2006. It’s just now the program will have its own dedicated space where customers can choose from a wide range of personalized options available for both the and the The new studio features displays on all the options available, including the body color, the choice of leather, seat, and trim options – and of course Lamborghini’s very own forged composite carbon fiber material that the automaker is offering exclusive on the

Considering that more than half of cars it sold in 2016 passed through the Ad Personam customization program, the opening of this new studio will serve prospective Lamborghini owners well as they try to put personalized touches on their new

Continue after the jump to read the full story.


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Lamborghini’s Ad Personam Program Is Getting Its Own Studio

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