December 16, 2018

If You’re Not A "Top Customer" Of Mercedes, Don’t Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet

The math involving the production of the is tricky when you consider that the German automaker is only building 300 units of the and that of those 300 units, only 75 will go to the U.S. market. That’s not a lot of models to offer, so in lieu of making the S650 Cabriolet available to everyone, is instead going to its VIP customers first and giving them, in the words of Mercedes-Benz USA Dietmar Exler, “the right of first refusal.”

Not that Mercedes USA is going to sweat trying to sell the 75 units of the S650 Cabriolet – the automaker has already received plenty of interest in the convertible during its debut party last week. All 75 available units are expected to sell out quickly in the U.S., even if model comes with a pretty steep $320,000-plus price tag.

Given the car’s status and exclusivity, the price is where you expect it to be. It also doesn’t hurt that it’s inundated with the most luxurious of features and amenities, not to mention at 6.0-liter twin-turbocharged V-12 engine that produces 621 horsepower and 738 pound-feet of torque. That’s enough power to propel the luxury convertible from 0-to-60 mph in 4.0 seconds to go with an electronically limited top speed of 155 mph.

It’s unclear how long Mercedes USA is going to take to sell out the Maybach S650 Cabriolet, but considering the demand for the car and the fact the super-luxury convertible will likely only last a model year or less, all 75 units should be scooped up faster than it takes to write all those zeros in the checkbook. Or as Exler proudly told Automotive News: “We’ll be running out. We’re pretty happy with the way it’s going.” 

Continue after the jump to read the full story.


If You’re Not A "Top Customer" Of Mercedes, Don’t Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet

The math involving the production of the is tricky when you consider that the German automaker is only building 300 units of the and that of those 300 units, only 75 will go to the U.S. market. That’s not a lot of models to offer, so in lieu of making the S650 Cabriolet available to everyone, is instead going to its VIP customers first and giving them, in the words of Mercedes-Benz USA Dietmar Exler, “the right of first refusal.”

Not that Mercedes USA is going to sweat trying to sell the 75 units of the S650 Cabriolet – the automaker has already received plenty of interest in the convertible during its debut party last week. All 75 available units are expected to sell out quickly in the U.S., even if model comes with a pretty steep $320,000-plus price tag.

Given the car’s status and exclusivity, the price is where you expect it to be. It also doesn’t hurt that it’s inundated with the most luxurious of features and amenities, not to mention at 6.0-liter twin-turbocharged V-12 engine that produces 621 horsepower and 738 pound-feet of torque. That’s enough power to propel the luxury convertible from 0-to-60 mph in 4.0 seconds to go with an electronically limited top speed of 155 mph.

It’s unclear how long Mercedes USA is going to take to sell out the Maybach S650 Cabriolet, but considering the demand for the car and the fact the super-luxury convertible will likely only last a model year or less, all 75 units should be scooped up faster than it takes to write all those zeros in the checkbook. Or as Exler proudly told Automotive News: “We’ll be running out. We’re pretty happy with the way it’s going.” 

Continue after the jump to read the full story.


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If You’re Not A "Top Customer" Of Mercedes, Don’t Expect To Get Your Hands On The Mercedes-Maybach S650 Cabriolet

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